Behind every corporate badge lies a story of humanity, compassion, and the power to change lives—one small act at a time. But here’s where it gets inspiring: at Microsoft, employees like Jo Dinnerville are proving that their impact extends far beyond their job titles. In our new ‘Beyond the Badge’ series, we’re peeling back the layers to reveal the extraordinary ways individuals are making a difference. And this is the part most people miss—it’s not just about the day job; it’s about the ripple effect of kindness and connection.
Jo Dinnerville, a Production Partner Manager on the Xbox team, is a prime example. While her role involves working with game developers and publishers from concept to launch, her true passion lies in using her skills to uplift schools, charities, colleagues, and communities. But here’s where it gets controversial: in a world where corporate success is often measured by profits, Jo’s story challenges us to redefine what it means to thrive—both personally and professionally.
“Helping people is what drives me,” Jo shares. “Microsoft doesn’t just allow you to give back; it encourages it. The company fosters empathy, teamwork, and humanity, with a strong emphasis on contributing to the greater good.” And this is the part most people miss: it’s not just about writing a check; it’s about investing time, energy, and heart into causes that matter.
Jo’s journey into volunteering wasn’t part of some grand plan—it began with a simple conversation. Years ago, after an Xbox event, she met representatives from SpecialEffect, a UK charity that uses adaptive technology to help people with physical disabilities play video games. From custom controllers to eye-gaze systems, SpecialEffect opens doors for those who might otherwise be left out. But here’s where it gets emotional: for many, this isn’t just about gaming; it’s about reclaiming independence, connection, and joy.
“Their work is nothing short of life-changing,” Jo says. “Seeing someone who can only use their eyes play a game? It transforms lives—not just for individuals, but for their families too.” SpecialEffect estimates that over one-in-four people in the UK live with a disability, making accessible technology a lifeline for inclusion and social connection. For Jo, witnessing this impact firsthand was a turning point.
What started as a chance encounter blossomed into a long-term commitment. Jo became a SpecialEffect ambassador, rallying Xbox colleagues and partners for fundraising runs, walks, and awareness campaigns. One standout event was the One Special Walk, where participants trekked from West Ham to Wembley in support of the charity. But here’s where it gets deeper: for Jo, these activities aren’t just about raising money. “It’s about building teams, sharing purpose, supporting mental health, and proving that gaming can be a force for good,” she explains.
Jo’s generosity doesn’t stop there. Through Microsoft’s volunteering programs, she supports multiple causes—from completing a triathlon for the Ruth Strauss Foundation to packing books for underprivileged children, donating blood, and volunteering at her daughters’ school. And this is the part most people miss: for Jo, giving back isn’t a chore; it’s a way to connect. “Working with global teams can feel isolating,” she says. “Volunteering introduces you to people across the company you’d never meet otherwise.”
Whether walking for hours alongside colleagues or collaborating on charity projects, Jo sees how shared purpose breaks down barriers. “Hierarchy vanishes when you’re walking and talking for 10 hours,” she notes. “You form genuine connections.”
So, why does Jo give so much of herself? “We often forget how privileged we are,” she reflects. “At Microsoft, we have paid time to volunteer, and charities receive support. It costs me nothing but time, and I gain so much in return.” Jo doesn’t see herself as extraordinary, but her story is a powerful reminder that impact is built through small, intentional acts.
But here’s where it gets thought-provoking: in a world that often glorifies individual success, Jo’s story challenges us to ask—what if true fulfillment comes from lifting others? Whether it’s joining a walk, packing books, or volunteering at a school, every act matters. “Helping others makes life feel better,” Jo says, “and Microsoft is the perfect place to make it happen.”
Ready to be inspired? Discover how Microsoft Xbox is making gaming accessible to everyone. (https://www.xbox.com/en-GB/community/for-everyone/accessibility) Now, we want to hear from you: What’s one small act of giving you’ve done that made a big difference? Share your story in the comments—let’s spark a conversation about the power of kindness!
